Video Profile Soft Drink Plant
Behind The Scene
First established as Nederlandsch-Indische Bierbrouwerijen in Medan in 1929, the company was operating a brewery in Surabaya before it built a second brewery in Tangerang in 1972. Then in 1997, another brewery was built in Sampang Agung as a substitute of the first brewery in Surabaya. Over time, the company grew in strength to become a reputable and responsible Beverage Company in Indonesia with a portfolio of leading beer and soft drinks brands, and a proud history of more than 80 years in Indonesia. In line with its growth and development, the company was renamed PT Multi Bintang Indonesia Tbk (MBI) when it went public in 1981.
MBI is synonymous with Bintang beer, the iconic beer brand of Indonesia. Offering a portfolio of beer brands and soft drinks, MBI also produces and markets Heineken, Bintang Zero, and Green Sands in Indonesia. Bintang Radler is a unique fusion of Indonesia most favorite beer with natural lemon juice.
MBI through its subsidiary, PT Multi Bintang Indonesia Niaga, has established an extensive sales and marketing footprint across all major Indonesian cities, spanning from Medan in North Sumatra to Jayapura in Papua.
In 2011, Bintang Beer won the Gold Medal for Lager Beer Category and awarded as ‘Champion Beer 2011’ at the world’s class beer competition, the Brewing Industry International Award (BIIA 2011) in London. In 2012, PT Multi Bintang Indonesia Tbk was awarded one of the top 50 Best Performing Indonesian Companies by Forbes Indonesia. And recently, PT Multi Bintang Indonesia Tbk, was awarded as Indonesian Employer of Choice 2013 by SWA Magazine and HayGroup. And Bintang was awarded as Top 50 Most Valuable Indonesian Brand 2013 by Brand Finance, a global brand valuation and strategy consultancy. And recently, the iconic Bintang beer was awarded as Top 50 Most Valuable Indonesian Brand from Brand Finance, an international brand valuation consultancy. In August 2014, PT Multi Bintang Indonesia Tbk. was awarded as Living Legendary Company 2014 followed by Bintang Beer that was awarded as Everlasting Brand organized by Majalah Warta Ekonomi.
Source : Multibintang Indonesia